Our Shows/Built To Lead

Built To Lead podcast cover art
Filmed at WiseCast Studios
BusinessManagementEducationSelf Improvement

Built To Lead

Hosted by TBC Studios

25Episodes
54 minAvg Episode
2026Running Since
BusinessCategory
EnglishLanguage

The Story

Featured Guests

Lisa JonesNikita SernackDaniel HakimPerson TeamFrank GreefSpecialist Luke

Most of us are never taught how to lead a team, even though the team is what a business is built on. This show sets out to fix that, sitting down with founders and leaders to ask how they did it, who they hired, the mistakes they made, and what they wish someone had told them years ago. It's for operators who want to stop being the bottleneck in their business, delegate properly and build a culture that lasts.

Built To Lead has published 25 episodes since February 2026, about 23 hours of listening, now landing weekly. Episodes average 54 minutes, ranging from 36 minutes to 1 hr 10 min. Recent guests include Lisa Jones on the messy truth of scaling to exit and Nikita Sernack on keeping a brand relevant for 20+ years. Find it on Spotify and Apple Podcasts.

Official website →

Recent Episodes

01You are the biggest bottle neck in your business … do this to fix it Matt Srama13 Jul 202650 min
02Nobody Talks About the Messy Truth of Scaling to Exit with Lisa Jones06 Jul 202659 min
03What it Takes to Keep a Brand Alive, Relevant AND Profitable for 20+ Years with Nikita Sernack from Nookie29 Jun 202634 min
04What Could Change For You in Business if You Knew the Right People? A Conversation with Daniel Hakim & Kirsten Scott22 Jun 202657 min
05The Betts Rebrand: Why They Closed Half Their Stores and Cut EVERY Brand But One (With CEO Michael Breckler)15 Jun 202659 min
06Hyro: How Steve Chapman Is Building a $100M Brand With a 5-Person Team08 Jun 202649 min
07We Hired Our Marketing Team Before Our Engineers … Here's Why with Frank Greef & Tahlia Kennedy01 Jun 20261 hr 2 min
08The First AI System Every Founder Should Build with Specialist Luke Heka25 May 20261 hr 10 min

Press Play

WiseCast studio set in Woolloomooloo, Sydney

Filmed at WiseCast Studios

Episodes of Built To Lead have been filmed at WiseCast Studios, Suite 203, 120 Bourke Street, Woolloomooloo, in the heart of Sydney. Two studios, five sets, engineered sound and broadcast-grade cameras, with a production team that handles everything from record to release.

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Built To Lead FAQs

What is Built To Lead about?
Built To Lead is a business podcast built on the idea that great companies are founded on great teams, yet most of us are never taught how to lead one. Each episode sits down with leading founders and business leaders to unpack who they hired, the mistakes they made and what they wish someone had told them years earlier. The show is aimed at owners who want to stop being the bottleneck in their business, delegate properly and build a stronger culture.
Who hosts Built To Lead?
Built To Lead is hosted by TBC Studios. The show's own feed doesn't share any further detail about the host, so the best way to get a feel for them is simply to listen to an episode or two.
Where is Built To Lead recorded?
Episodes of Built To Lead have been filmed at WiseCast Studios, Suite 203, 120 Bourke Street, Woolloomooloo NSW 2011 in Sydney. The studio runs two purpose-built spaces with five sets and an in-house production team handling the recording.
Where can I listen to Built To Lead?
You can listen on Spotify and Apple Podcasts. The show also has an official website if you'd rather browse episodes there first.
How often do new episodes come out?
New episodes have been landing weekly. The show has kept a steady rhythm since it launched, so there's a fresh conversation to catch most weeks.
How long is a typical episode?
Episodes average around 54 minutes, so most conversations get a proper hour-ish treatment rather than a quick summary. Depending on the guest, runtimes range from about 36 minutes up to 1 hour 10 minutes.
How many episodes are there so far?
There are 25 published episodes, with the first one released in February 2026. That adds up to about 23 hours of conversations, so there's a decent back catalogue to work through for a show still in its first year.
Who are some of the guests that have appeared on the show?
Recent episodes feature Lisa Jones on the messy truth of scaling to exit, Nikita Sernack from Nookie on keeping a brand relevant and profitable for more than 20 years, and Betts CEO Michael Breckler on why the company closed half its stores and cut every brand but one. Other conversations include Daniel Hakim and Kirsten Scott on the value of knowing the right people, and Steve Chapman on building a $100M brand with a five-person team.

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